eCommerce

Our Approach

Our department offers full-service, à la carte discovery, strategy, and implementation offerings for Direct to Consumer (DTC) and Business-to-Business (B2B) advertisers.

We are not an above-the-line agency that doesn’t understand the blocking and tackling needed to launch a sustainable business, nor a consultancy that’s solely obsessed with the bottom line and detached from the realities of the modern consumer. Our dual sets of knowledge complement each other to create informed, long-game strategies that focus on generating revenue and providing value to our clients’ consumers.

How we’re different:

Breadth and depth of expertise in digital and eCommerce consulting
Experience that spans categories such as CPG, Health & Beauty, Consumer Electronics, and more
To-the-minute knowledge of new technology in digital advertising and eCommerce
Collaborations with other forward thinking partners
Prioritization of both conversions and UX
Offerings include:

Discovery:
Deep exploration of a brand’s existing digital ecosystem including tech stack, operational readiness and revenue sources, design optimization, and customers. We generate projections to help our clients see the big picture, as well as the nuanced mile-markers of their eCommerce business with reports that cover media, product, financials, and customer lifecycle forecasts for 3 years.

Marketplace Optimization:
Consider us your go-to consultants for increasing visibility, conversions, and reviews on the marketplaces most important to your brand—from Amazon A+ pages to custom solutions for Target, Walmart, and beyond.

CRM Strategy & Implementation:
Customer Relationship Management has become increasingly important for generating ROI from the customer funnel. We have the strategic, creative, and analytical tools to help launch, grow, and nurture customers to increase their loyalty and action.

Revenue Strategy:
A detailed plan that spells out the appropriate mix of media channels to meet a brand’s revenue goals as well as the media expertise to implement it.

Direct to Consumer Site Builds and Infrastructure Development:
From identifying the appropriate selling platform to ensuring backend logistics are structured to support the business, we will create a direct to consumer site that’s optimized for conversion and primed to collect valuable data.

Affiliate Strategy & Management:
We evaluate a brand’s current presence and recommend enhancements, or set it up from scratch with the publisher networks that will create a new revenue stream for their business—all while optimizing along the way for growth.